My Story

I was born in Charleston, South Carolina and at the age of 8 moved to Atlanta, Georgia. I come from a proud Jewish, entrepreneurial, and musical family that greatly influenced who I am at my core and the values I hold dear. I fondly remember as a child seeing my mother work at the Charleston JCC, my grandmother being heavily involved in the Jewish Federation, and my grandfather with his laptop and a stack of papers working until he fell asleep most nights.

I fortunately attended Jewish schools my entire life, where our “band class” was essentially a rock band. That experience led me to perform with friends across countless Jewish community events throughout middle and high school. At the same time, the rise of social media showed me just how powerful these platforms are for building an audience and garnering attention.

In the fall of 2021 I moved to Los Angeles, toured nationally as a drummer, released my own music, and later began modeling and commercial acting. Across all of these endeavors, one theme was absolutely inescapable: the power of social media

At this point, we are all aware of the general pros and cons social media carries, but everything changed on the dreaded day of October 7th, 2023. For the first time in my life, antisemitism was no longer something of the past or limited to random one-off incidents - it had become mainstream.

Following this global wave of antisemitism that has ensued in the two+ years since the attacks of October 7th, I found myself reaching a point where I could no longer stay silent. I decided to use my platform as a musician and creator to speak up for my people and be loud and proud of my Jewish identity, regardless of what the backlash may be.

While the hatred we are facing at times feels insurmountable, I feel it is my duty as a Jew to use the powers of social media and music to make a difference in this world.

I work at the intersection of social media, storytelling, marketing, and Jewish identity - helping organizations, brands, and communities communicate clearly, grow authentically, garner attention, and build real connection in the digital age.

My work includes:

Social Media Strategy & Content Creation

• Developing platform-specific strategies, writing scripts, producing short-form video, and creating content that drives engagement, visibility, and genuine community growth.

Creative Direction for Campaigns & Partnerships

• Helping organizations shape meaningful digital campaigns, creator collaborations, and public-facing initiatives - especially within the Jewish and mission-driven space.

Mission-Driven Storytelling

• Using identity, culture, and narrative to tell stories that resonate, educate, and inspire - from short-form content to larger digital initiatives.

Community-Focused Content & Advocacy

• Producing content that uplifts Jewish voices, highlights creators, counters misinformation, and strengthens communal connection in moments that matter.

Music-Driven Creative Work

• Leveraging my background as a musician - singer, songwriter, producer, performer - to bring a unique creative lens to content, campaigns, and community programs. Music is a fantastic vessel for reaching and uniting audiences.

FEATURED WORK

Blue Square Alliance - @standuptojewishhate

Key Analytics

6.4 Million views on Instagram in the last 90 days